From the outset, the Gumptioneers sought greatly to create a unifying visual image for the shopping center surrounding Eastbrook Flea Market. It is an area of Montgomery that has become ubiquitous with extraordinary thrifting opportunities and other creative, independently owned businesses, and it’s an area of the city that has cultivated a culture unlike any other part of Montgomery. Our hope was to brand it in such a way that consumers and entrepreneurs alike could more easily see the unique appeal of the newly named Eastbrook Village area. We have created a visual identity that encompasses the area as a whole and could help it to grow as a recognizable area that would attract residents and tourists, alike.